Promotional project in support of new worldwide Ukrainian brand identity 'UKRAINE now'
Immediately after the release of the new branding of Ukraine, a wave of criticism fell upon him. We decided to support the creators of branding, "Banda Agency", and created a funny project to promote the new branding of the country. Everything works as simple as possible: the user enters the desired phrase in a couple of clicks, generates the picture and shares in any of represented social networks.
We came up with an idea of feed type application where newly generated phrases of other users were instantly displayed. This feed quickly turned into a chat. Several thousand visitors attended the site at the same time, and thanks to the feed type of the app, the most active of them began to communicate. Several companies started to advertise themselves regularly, publishing their names in the last hundred phrases in the activity feed. The project blew up the Facebook news feed. Even Ukrainian diaspora in Canada spread the news about logotype builder. And we are proud of spreading a modern Ukraine brand identity over the world.
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